Wednesday, March 12, 2008

A commercial I really like

My friend Lis shared this with me and I like it a lot. It's almost a pet subject of mine. There are a lot of comments and some people seem to think that Dove is hypocritical, but I don't think so. Advertising is such an inaccurate science, and I appreciate the effort.

I hope you enjoy it as much as I have.


Jane @ What About Mom? said...

I don't remember what the rhetorical device is called, but I know there's something about how even the naming/displaying of a disfavored advertising strategy is effective. I.E. this ad is supposed to be showing us how bad glamor/cosmetic surgery/eating disorders/etc are, but just by flashing all those images at us, it glamorizes/advertises for them.

I think I've heard this most argued about war movies. Some say war movie violence is ok (necessary) because it shows how awful war is, and the other side is that the act of making it into a movie, no matter how realistically/horrifically portrayed, glamorizes it and desensitizes us to it.

So -- if you took that argument as applying to this commercial, then Dove (as arguably part of the beauty industry) wouldn't be hypocritical, they'd just be downright scummy.


disclosure -- i love dove's cucumber green soap. it's my favorite and i use it every day. but i don't think they're somehow better than the rest of the beauty industry.

jenica said...

i love it. completely.

Dirtius Wifius said...

Very interesting Jane. I see the view, but I don't agree. Then again, I have kind of a fatalistic view of just about every commercial enterprise, so I don't mind. Also, I really like Dove for my skin. :)

Daisy Paige said...

I like that commercial. Why haven't I ever seen it on regular tv?